International Franchise Development
In the current environment, where globalization is a necessity rather than a challenge, economic globalization has changed aspects as diverse as the production process and marketing policy, companies' competitive strategies, relations between countries and trade agreements, and even the interrelations between socio-economic systems.
This unstoppable process has promoted internationalization of concepts such as retail distribution, services and catering sector, what directly affects the franchise model. That's why the internationalization of companies and franchise system appear as closely related business formulas. Given the factors that motivate or force the business internationalization, the company will have to choose the mode of entry into the international market previously chosen as a target.
Simplifying, the main foreign market entry modes, without taking into account exports of goods or services, are the three following:
• Foreign Direct Investment: Direct foreign investment may be made through the acquisition of an existing entity or the establishment of a new enterprise.
• Joint Ventures: business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity.
• Licensing: permits a company in the target country to use the property of the licensor, i.e., franchise agreement.
The key issues to consider each of these forms are control and the resources assigned. Chances Solution advice you to make decisions about the most appropriate foreign market entry mode for your company. In case the franchise system is chosen, we guide you throughout the franchise development process: from the feasibility study until the recruitment of franchisees, supporting you in each step to prepare the documentation required for the franchise definition and customization.
FRANCHISE IMPLEMENTATION RELATED SERVICES:
Market Study to know the most appropriate implementation estrategies for your company
Implementation strategy selection guidance Franchise legal analysis
Support and preparation of franchise tender documentation
Venue search
Search for a local partner to implement and develop the franchise in the targeted country
Market Study to launch the business
Financial Study and 5 year Bussiness Plan
Customized Marketing Plan